Hi, I'm Guillermo García — Digital Analytics Specialist & Designer. I bridge the gap between data strategy and creative vision to build experiences that are both measurable and beautiful.
GA4 · GTM · Data Strategy · UI Design · Branding
About me
Marketing and Digital Business graduate (Esic University) and Business Analytics graduate (European University) with experience in Digital Analytics Consultancy. I have worked with clients from various industries such as Bizum, Bankinter, Nebrija University, AXA, Oysho, and Airzone, delivering measurement solutions (data collection with GTM across Web and App), analysis (GA4 / BigQuery), and data visualization (dashboard creation using Looker Studio and Power BI).
From my perspective, data and its analysis begin with a solid measurement logic defined in the central analytics framework (the tagging guide), where it is essential to clearly determine what should be measured (events and parameters) with future analysis and visualization needs in mind.
Without a clear definition, both analysis and visualization may become superficial and lack the robustness required for data-driven decision-making.
My professional objective is to provide clients with reliable, scalable, and well-structured data that enables them to make decisions with a real business impact. That is why the tagging guide must be understandable to all stakeholders (analysts, business teams, and developers) to ensure proper and efficient implementation.
Work history
Featured work
A curated selection across analytics and digital art.
Expertise
Two distinct but complementary skill sets — data-driven thinking and visual craft.
Also familiar with
Writing
Thoughts on analytics, design, gaming and life on the padel court.
