Analytics Documentation That Never Goes Stale
How I built a system where the tagging spec writes itself — and stays accurate without any manual effort.
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Deep dives into analytics strategies, AI trends, design thinking, and competitive insights.
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El dataLayer es la estructura que separa una implementación sólida de una frágil. Publicado también en MOA Institute.
How I built a system where the tagging spec writes itself — and stays accurate without any manual effort.
Universal Analytics is gone. GA4 is the new standard — but it's a fundamentally different product.
Most dashboards are never used after the first week. Here's the framework that changes that.
13 pages, zero hand-coding. An honest breakdown of what AI-assisted development actually looks like in practice.
How I broke out of the grey-grid trap using Canva and Claude Code to make dashboards people actually want to look at.
I built my portfolio with Claude Code and ran a full security audit. Zero critical findings — here's what held up, what didn't, and what I learned.
A single instruction file that makes analytics coverage a pre-condition for shipping — not an afterthought.
Hidden features, power-user tricks, and best practices that will transform how you use Claude. From pinned projects to custom instructions.
Master slash commands, keyboard shortcuts, Claude Projects, and workflow optimization. Complete reference with personal top 5 commands.
Reglas de nomenclatura para UTMs y cómo aprovechar la importación directa de Meta, Instagram y TikTok en GA4.
Step-by-step guide to setting up GA4, understanding events, and implementing your first tracking. No prior analytics experience needed.
Comprehensive reference guide to GA4 events, parameters, automatic tracking, and how to implement custom events with real code examples.
Strategic framework for building a measurement plan from business objectives to implementation. Includes downloadable template and examples.
Framework for measuring design impact using analytics. Learn scroll depth, engagement time, and A/B testing with GA4 to prove design value.
Practical guide to using Claude for SQL generation, report automation, data validation, and analytics tasks. Real examples and best practices.
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