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Analytics, AI & Digital Insights

Deep dives into analytics strategies, AI trends, design thinking, and competitive insights.

Data flow

Web / App event
→
window.dataLayer.push({…})
→
GTM → GA4 / Ads
Analytics GTM 5 min read

dataLayer: La Clave de una Medición Robusta y Escalable

El dataLayer es la estructura que separa una implementación sólida de una frágil. Publicado también en MOA Institute.

· Video included
Read post →
tagging-spec.xlsx — stale
vs
data-track
→
Puppeteer
→
always current
Analytics GTM 7 min read

Analytics Documentation That Never Goes Stale

How I built a system where the tagging spec writes itself — and stays accurate without any manual effort.

Read →
Analytics 8 min read

Getting Started with GA4

Universal Analytics is gone. GA4 is the new standard — but it's a fundamentally different product.

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Design 7 min read

Design Principles for Data Products

Most dashboards are never used after the first week. Here's the framework that changes that.

Read →
$ claude
✓ index.html created
✓ 13 pages built
→ 0 lines hand-coded
Dev AI 7 min read

I Built This Entire Site with Claude Code

13 pages, zero hand-coding. An honest breakdown of what AI-assisted development actually looks like in practice.

Read →
24,310
Sessions
3.2%
Conv. Rate
€84k
Revenue
4.1%
CVR
Design Analytics 6 min read

Smart Solutions to Build Beautiful Dashboards

How I broke out of the grey-grid trap using Canva and Claude Code to make dashboards people actually want to look at.

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Hardcoded API keys ✓ 0
npm audit vulnerabilities ✓ 0
XSS / SQL injection ✓ 0
Security AI 6 min read

Security Audit of My AI-Built Portfolio: What I Found

I built my portfolio with Claude Code and ran a full security audit. Zero critical findings — here's what held up, what didn't, and what I learned.

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## Measurement-First Rule
1. Ask how to measure it
2. Implement dataLayer push
3. Update measurement plan
4. Re-run screenshots
Do NOT ship without coverage.
Analytics Workflow 10 min read

My Analytics-First Workflow: How CLAUDE.md Keeps My Measurement Plan Up to Date

A single instruction file that makes analytics coverage a pre-condition for shipping — not an afterthought.

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// 10 Claude tips that
// most users don't know
const tips = [
'pinned projects', 'custom instructions', 'few-shot prompting', ...7 more ]
Development AI Tips 8 min read

10 Claude Tips Most Users Don't Know About

Hidden features, power-user tricks, and best practices that will transform how you use Claude. From pinned projects to custom instructions.

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// Master your workflow
commands = {
'/code': 'Generate code', '/review': 'Critique content', '/research': 'Gather info', ... }
Development Reference 9 min read

The Complete Guide to Claude Commands and Shortcuts

Master slash commands, keyboard shortcuts, Claude Projects, and workflow optimization. Complete reference with personal top 5 commands.

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// Campaign URL
?utm_source=meta
&utm_medium=paid_social
&utm_campaign=rebajas_2026
Analytics GA4 10 min read

UTMs y Importación de Campañas en GA4

Reglas de nomenclatura para UTMs y cómo aprovechar la importación directa de Meta, Instagram y TikTok en GA4.

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// GA4 Setup Checklist
✓ Create property
✓ Install GTM
✓ Add events
→ Start tracking
Analytics Setup 9 min read

Getting Started with GA4 – Complete Beginner's Guide 2024

Step-by-step guide to setting up GA4, understanding events, and implementing your first tracking. No prior analytics experience needed.

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// GA4 event structure
window.dataLayer.push({
event: 'click', link_text: 'Learn more' })
Analytics Reference 8 min read

GA4 Events Explained – Complete Guide with Examples

Comprehensive reference guide to GA4 events, parameters, automatic tracking, and how to implement custom events with real code examples.

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Objectives
→
Metrics
Events
→
Parameters
Analytics Strategy 9 min read

GA4 Measurement Plan Template – Framework for Success

Strategic framework for building a measurement plan from business objectives to implementation. Includes downloadable template and examples.

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Scroll
Depth %
Engagement
Time (s)
Design Analytics 8 min read

Data-Driven Design Decisions – How to Measure UX Impact

Framework for measuring design impact using analytics. Learn scroll depth, engagement time, and A/B testing with GA4 to prove design value.

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// Use cases
const tasks = [
SQL query generation, Report automation, Data validation ]
AI Automation 7 min read

Claude AI for Data Analysis – Automating Analytics Tasks

Practical guide to using Claude for SQL generation, report automation, data validation, and analytics tasks. Real examples and best practices.

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League of Legends

Climbing to Diamond: An Analyst's Approach to Ranked

Coming soon

Padel

Data-Driven Padel: Tracking My Game with a Spreadsheet

Coming soon

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